![]() There are currently four types of Twitter Cards:ġ. After successfully testing in the validator, tweet the URL and check the Card that appears below your tweet in the details view.Run the URL through the Twitter Card Validator tool to test.I visit almost every year for #photography. When somebody clicks on the video in the tweet, it opens up YouTube so you can play the video. The following is an example of a Twitter Card with a mini-YouTube player. If it finds it, it adjusts the look of the tweet to match the instructions. Twitter is clever enough that when it sees an URL in a tweet, it goes to the linked webpage and looks for the Twitter Card meta code. If you add a few lines of code to your website, whenever somebody shares a link to your content, it will show up as a Twitter Card to their followers. ![]() They are clickable, making them an excellent way to bring traffic to your website and encourage increased conversions. Twitter Cards help increase your visibility on Twitter and make your tweets more interactive. In addition, you can attach rich photos, videos, and media experiences to your tweets. They also offer a way you can bypass the limitations of that 280-character limit. Twitter cards provide a way to enhance your tweets, making them more valuable to your followers and others who see them. Even a graphical platform like Instagram lets you write 2,200 characters in a caption, and YouTube permits you to use 10,000 characters in a comment. But a 280-character comment does have its limitations. Former US president, Donald Trump, became a master of using the social network to rally his followers, and his predecessor, Barack Obama, still has the most followed Twitter account. Twitter can be great for sending a quick message or making a pithy remark. What is a Twitter Card Validator and How to Use It: You can avoid these faux pas by using the Twitter card validator to ensure all is well and your tweets look as intended. ![]() But the last thing you want is for the rich media in your tweets to misbehave, for example, videos not playing or images not appearing. Rich media can include advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. Using Twitter Cards, you can attach various types of rich media to your tweets. Interestingly, images get 128% more retweets than videos, yet videos get favorited 49% more than images. In addition, Twitter users tweet images 361% more than they tweet videos. Engagement is 200% higher for tweets with image links than plain text tweets. However, if you want your tweets to stand out from the crowd, you need to make them visual. This is particularly so if you target males, who make up 72.7% of Twitter's reach. ![]() And with the average social media user having a presence on seven platforms, many businesses benefit from having a Twitter account for a relatively modest effort. However, Kepios reports in the July 2022 edition of We Are Social that it still has an advertising reach of 486 million people and 229 million daily users. Twitter may not be the center of discussion it once was.
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