![]() The first guidance of “two per customer” was quickly reduced to one, although this did not help much as many were left empty-handed as I am sure you are aware! Swatch Group tried to settle the hysteria and mentioned these were not limited and would be available online, although nearly 6 months later we are still waiting. I think it is an understatement to say the demand was not anticipated. Queues were forming days prior to launch outside the select stores that were stocking it. The combination of the two brands and the boldness of the final product caused an infectious intrigue which slowly turned into outright hype. Swatch is known to be a colourful, playful and fun brand, and in keeping with this, the collaboration has taken one of the most recognised designs and added a touch of ‘Swatch’. The watch was launched in 11 different variations, each representing a different planet as well as the Sun and Moon, known as the ‘Missions’. The Omega x Swatch Speedmaster MoonWatch BioCeramic was launched on 24th March 2022 and is based on the Speedmaster Professional design. Given the levels of coverage over the last few months, I will only touch on the basics so we can focus more on the other aspects of it. Hopefully, the sub-headings help guide you through or straight to the area that you are interested in! Background It has nearly been a month, and I feel as though I am now ready to share my thoughts about the concept and the watch. Since then I have managed to purchase the Mission to Jupiter model - full disclosure, I bought it from my colleague who managed to get his hands on it. However, I did not manage to purchase one at launch like many other disappointed enthusiasts. I was on holiday at the time and fortunate enough to be near a store for release day. To be honest, when I first saw the teaser images, leaks and then the release, I could not be more excited! It is one of the coolest ideas I have seen in recent years. ![]() It was something never to be expected - a high-end luxury brand lent its name, logo and one of the most iconic designs ever to be used on a watch retailing at £207/$260. It came as a total surprise and quickly became the most talked about product globally. ![]() Omega and Swatch took the watch world by storm, releasing a collaboration at the start of 2022.
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